PROPERTYSPARK ARTICLE

8 Creative Ways to Use Social Media for Real Estate Marketing

Getting the internet to notice you in the content-frenzied world of social media can be a struggle. Real estate brands can be tricky to elevate when in competition with a chorus of other, more immediately consumable products such as fashion or food.

But that doesn’t mean there aren’t ways to stand out.

Taking a creative approach to social media is crucial if you want to compete with not only other real estate agencies but also all the other online brands fighting for consumer’s attention. Posting regular, quality content about current listings and upcoming features is great, but it’s not going to break through into the upper echelons of brand awareness or customer conversion.

So, what can you do to jazz up your standard social media calendar to get people excited about property? We’ve got eight innovative ideas to get you started.

Run before and after features

Who doesn’t love a transformation? Before-and-after content is one of the most popular trends on the internet. Yet, we don’t see enough of it in the real estate sector. If your real estate agency dabbles in home improvements or has many clients whose properties have undergone major renovations before selling, this can be a great way to grab consumers’ attention.

The emotional response people tend to have toward physical transformation is well documented. If you can capture a home’s transformation from average to incredible, it can be a compelling way to enhance your social media feed while striking a connection with consumers.


Share unique homeowner success stories

Storytelling is a powerful way to augment your social media marketing strategy. The inspiration that a good story can spark within followers often leads to higher engagement and a desire to follow your various profiles for more of the same.

Consider contacting your client base to ask about their personal experiences using your real estate agency to find their perfect home. When you find a story you think is worth telling, create a compelling narrative to share online.


Ask your audience questions

Whether in real life or online, asking questions is an important part of keeping a conversation going. It is also a great way to ignite creativity and foster a sense of community online.

Come up with a range of interesting questions to ask your audience when uploading content. Don’t just think of a caption as a piece of filler text to accompany your visual content, but rather as an opportunity to add more value to the post as a whole.

Ask your audience questions like:

• Would you live in this apartment?
• What’s your favorite part of this home?
• Which type of flooring do you prefer?
• Do double doors make the best home entrances?

These kinds of fun, quirky questions invite consumers into your narrative and allow people to have a more personal experience engaging with your page.


Offer insightful, actionable tips

If your real estate agency’s online presence feels lackluster, it might be because you aren’t providing enough practical value to your audience. While it’s true that people tend to prioritize visual content, that doesn’t mean they don’t crave a little bit of substance with all of that style.

Offering actionable, useful tips for house hunting, attending real estate viewings, or navigating the property market are all powerful ways to bring your online profiles to life. Just make sure they are relevant to your target audience and able to connect with their needs.


Make real estate memes

The prospect can seem somewhat intimidating, especially if your marketing team is of an older age demographic. But memes aren’t just for Gen Z audiences—people from all age groups respond well to well-placed tongue-in-cheek memes.

There are plenty of clever ways to approach memes within the real estate industry—from struggling to find your dream home to that feeling when you land it. Find ways to make your audience’s experiences relatable and demonstrate a lighter side to your online presence.


Host a “caption this” contest

This is another fun way to spark more engagement with your online audience. A bit of collaboration always spices things up!

Post a reaction-worthy image and invite your followers to come up with clever captions for what might be said or happening within the picture.

People like to feel as though they are a part of something. By creating these fun little opportunities for lighthearted engagement, you can stimulate a stronger sense of community and even earn some loyal clients along the way.


Share an unexpected brand partnership

While still maintaining a clear sense of brand identity, finding ways to pleasantly surprise your audience with different connections or partnerships can seriously pay off.

Consider partnering up with an interior design brand or home-style food brand that can collaborate with you on a post and demonstrate your range as a real estate agency. A respected designer or food photographer with an impressive portfolio will already have a decent following, making this a very impactful way to expand your audience and find new leads across multiple platforms.


Upload 360-degree images

Immersiveness is one of the best ways to capture the attention of contemporary consumers. 360-degree images aren’t available on all social media platforms just yet, but sites like Facebook do permit them, and even Instagram’s finicky dashboard can be adapted to allow for more unconventional image uploads.

By offering your audience a more tangible way to view listings, you can set yourself apart from other real estate agencies.

This applies to videos, too—if you can make immersive 360-degree videos part of your online content offering, you can attract a variety of demographics to view (and hopefully return to) your page.

Make Real Estate Marketing Work For You

When it comes to marketing real estate on social media, you need to think outside of the box. Campaigns are getting wittier and more inventive, and your brand needs to follow suit.

With these creative marketing strategies, you can upgrade your social media presence and demonstrate your ability to captivate the attention of your target audience.