Rondré Brooks, Detroit’s expert real estate agent shares his experience to how he set his past aside and became a successful realtor in his city.
Rondré Brooks, also known as Key Diego is a young realtor and entrepreneur with a very positive mindset. He began this career in Detroit, Michigan. He faced many challenges to get where he is now. It took a lot of courage, determination and commitment but now he has formulated a passion for what he does and has become an experienced realtor; creating a perfect opportunity for his client’s real estate needs. Rondré makes you comfortable when you are buying or selling real estate and makes this life-changing process stress-free. Find out what is Rondré’s experience being a realtor and read his interview with us below!
When did you start your career in real estate?
I got my start in real estate as an investor at the end of 2014 by purchasing an income property. I saw the commissions the agents who brokered the deal received after closing and decided I’d take a shot at becoming a real estate agent too!
Please also in 2 short lines brag about yourself, if you really had to impress someone about what you do, what would you say?
I’d say – Where else are you going to find a Realtor with so much swag, charisma, good looks, and the ability to handle business from contract to close?
What inspired you to start in real estate and how did you motivate yourself to keep going?
I was broke! I had a lot of things against me. I didn’t want to be another statistic out here doing nothing and complaining about how I don’t have things. I was working check to check, and I didn’t want my quality of life to be determined by someone else’s opinion of my work ethic. So, I decided to make moves that worked for me and paid myself.
Comparing your business from back then to now, what has been the main thing that allowed you to expand your business?
Self-motivation! I set realistic goals for myself and did whatever it took to grow my brand and business. I never focused on the money, but more so my brand. I knew if my brand was strong, then the money would follow. I expanded my growth by focusing on volume sells. I tackled the inner city properties that a lot of agents wouldn’t touch! I had an agenda to sell any property, no matter the cost or location!
What’s the most profitable aspect of your business, why do you think this is and how can others apply this to what they are doing?
Building a great rapport with the people I encounter in the business is the most profitable. I’ve had repeat clients that I work with because they admire my work ethic and ability to deliver the results they’re looking for. This is a relationship business, not the real estate business, in my opinion. Your clients have to trust you enough with 2 of their most valuable assets. Time & Money! You don’t want to waste their time or your own. That can be avoided by being diligent in your work ethic. Also, your clients are trusting you to help them make a sound decision when it comes to buying or selling real estate. They’re looking for the best possible deal that will profit them at the end and I’ll make a nice commission too!
How do you work? (Do you wake up early, work late, communicate, what jobs do you do yourself, who do you talk to, etc.)
I come from a blemished background where I did some not so flattering things back in the day. I ran the streets. When I was doing that, I was always “working”. I never turned my phone off during those times, and I don’t shut my phone off now. A lot of agents quit working at 5PM. I take calls and text from my clients any time of the day and night. I’ve always been a hustler, so it’s normal for me. I communicate with my clients on a level they understand. I don’t oversell myself or sugarcoat things with my clients and they respect that. I educate them on the home-selling/buying process along the way too.
When did you realize you were successful/made it and how did you feel/celebrate?
I’m still in awe of the success I’ve had in such a short time frame. I’ve only been in the industry for a little over 2 years. When schools and city officials started inviting me to places to speak publicly, that was when I really started to feel I made it. I got invited to this exquisite banquet for the police officers earlier this year. I was honoured because I used to be the kid that ran from the police way back then. I celebrate my success by giving back and uplifting the people in the community. I have so much love for the people who feel hopeless and need inspiration. Those are the ones that motivate me to go farther.
Looking back, what could you of done sooner to of got to that point quicker?
Honestly, I think the timing was perfect. I believe that I had the right amount of focus to impact the real estate industry the way that I have. The market started increasing right around the time I became an agent. Had I become an agent during the market crash, I probably would’ve gotten discouraged, so the timing was impeccable.
What should other real estate entrepreneurs reading this be focusing on to expand their own business?
Focus on networking and delivering outstanding results for your clients. The more people you know, the more likely you are to receive referrals, especially if you’re doing a great job.
What do you consider the main differences between those people who have been successful in your industry and those who have failed?
Those who are successful in this business want it more than anyone else. People often fail because they think that this industry is like what they see on HGTV. There’s more to it than the glitz and glamour. It’s a lot of hard work, but hard work pays very well.
How has social media and online marketing affected your real estate business? How much more success have you had now after implementing social media and online marketing efforts?
Social media is about 85% of my business. I’ve always used social media as a platform to expand my brand and build relationships with people from all over. Social media is a great way to speak to a bunch of people at one time without actually speaking to them. I don’t spend a ton of money on marketing. The people who follow me online contribute a great deal to my success because they’re constantly commenting, liking, and sharing the content I post. I never post all real estate-related content. I talk about everything under the sun and the people who follow me online can relate to me. I live my truths on and off-line and that’s why they rock with me.
We hope you’ve learnt a great deal about becoming a successful realtor. Make sure to reach out to Rondré Brooks for a phenomenal and a one of a kind experience in buying or selling a real estate!
Check out Rondré Brooks’ Instagram page here: https://www.instagram.com/brooksrealty365/
Check out Rondré Brooks’ Facebook page here: https://www.facebook.com/BrooksRealtyandInvestments/