PROPERTYSPARK ARTICLE

How Realtors Can Effectively Use Each Social Media Platform

According to the National Association of Realtors, 97% of homebuyers use the Internet to search for homes. Knowing that statistic, real estate agents need to have an online presence if they want to maximize their reach and lead production. Set goals for what each platform should accomplish, and then get started.

By combining social media know-how with the soft skills you need to succeed in real estate—such as critical thinking, organization, and communication—a savvy real estate agent can maximize leads and reach an enormous audience.

Why Savvy Realtors are Using Social Media Platforms

Real estate agents are discovering the value of using social media to showcase their properties online. Physical products, like flyers and mailers, are still essential, but social media platforms are now vital for creating a profitable real estate business.

Social media platforms allow agents to interact directly with potential clients, run targeted ads, and receive referrals from satisfied customers. Social media platforms can be especially beneficial for realtors in smaller communities that are growing because they enable you to reach a much larger audience without geographical limitations. 

Say, for example, your goal is to communicate the reasons to love living in Kelowna, British Columbia. Your ability to physically reach clients and develop leads can only go so far, but the area in question is quickly growing and attracting residents from hundreds or thousands of miles away. With social media, your message can get to anyone—anywhere—thinking of moving to the area.

When deciding to promote their real estate business through social media, agents must choose the right platforms that their audience frequents. Four of the most popular (and effective) platforms for real estate agents include:

• YouTube
• Instagram
• Facebook
• TikTok

YouTube

YouTube, when used correctly, can generate a massive amount of leads for real estate agents. Creating a strong brand image for the channel, a simple name, an about page, and adding professional images are all vital to your YouTube success. Check out other successful real estate channels for ideas.

When creating videos, use local keywords and create content that answers common questions about the area, such as reviews of restaurants. Use a hook in the first 15 seconds and offer a clear call to action at the end of the video. Establish a publishing plan with a consistent posting schedule of at least one or two videos per week—at the same time each day—because consistency is key for an engaged channel. 

The tech part is simple, as filming on an iPhone or Android is sufficient. Take time to engage with the audience by responding to comments, questions, and concerns.

Real estate agents can increase their YouTube visibility and generate new business leads by following these strategies and tactics.

Instagram

Instagram has become a popular platform for real estate agents. It’s effective for marketing because of its ability to generate more leads, offer high engagement rates, and gain traction for agents. It’s also a fun platform for creating content. Instagram is popular among younger people, including Millennials and Generation Z. 

Studies show that 90% of that demographic want to own a home, making this another profitable platform for real estate agents. You can provide tips for Millennials buying homes in a way that they’re most likely to take in, and your presence on Instagram will have you positioned to turn those advice seekers into leads. Instagram’s visual layout allows agents to showcase their listings in a more captivating way and help potential buyers visualize themselves in their dream homes.

To create a successful Instagram page, build a business profile, write a powerful bio, choose a profile feed theme, follow a consistent posting schedule, and use hashtags strategically. Real estate agents can build a loyal following by sharing a valuable mix of professional and personal content and showcasing happy customers.

Facebook

A Facebook business page for real estate agents is crucial for scalable growth in the industry. With over two billion active users, social proof features, and its tools and insights, Facebook is an ideal platform for connecting with targeted audiences and gathering information on competitors. And Facebook is still popular among Baby Boomers, the demographic still most likely to buy and sell real estate.

To set up a business page, upload a professional headshot and cover image and choose an easy and memorable handle. Use the call-to-action button to encourage visitors to reach out for more information on homes or your business. Before publishing the page, test it on both desktop and mobile to ensure it looks good.

One of the most significant advantages of a Facebook business page is the ability to run advertisements, targeting an agent’s sphere of influence for as little as $1 per day. By posting consistently and having a website ready to convert visitors to leads, agents can establish a robust online presence and develop a scalable, predictable, and sustainable real estate business that grows over time.

TikTok

TikTok’s massive 1.5 billion user base and unique page algorithm make it a valuable tool for real estate, particularly for lead generation and property marketing. By posting video tours of listings on TikTok, agents can reach a wider audience and tap into a limitless lead generation pool. 

To get started, establish a niche, get creative, and repurpose existing content. Agents should determine their target audience, let their personalities shine through, use trends to their advantage, and start with a hook. Keep it real, and don’t worry about being camera shy. You don’t have to do crazy dances to get attention. But it is important to create highly engaging content that is fun, light, and entertaining to leverage TikTok for leads effectively.

With its focus on authenticity and personality, TikTok can be a powerful tool for real estate agents looking to expand their reach to a broader demographic.

Spark Your Social Media Engagement Today

Some realtors report that they simply don’t have the time to build a brand image and a following on social media platforms. Thankfully, the services of PropertySpark—the only company that provides a full-time team dedicated to your social media marketing—can take virtually all of that work off your plate. Are you one of the thousands of realtors who hardly has time to think about, let alone master, marketing on social media platforms? If so, you should consider working with the surprisingly affordable experts at PropertySpark!

Social media platforms have become an essential part of the real estate industry, allowing realtors to showcase their listings and connect with potential clients online. Using YouTube, Instagram, Facebook, and TikTok effectively, real estate agents can generate new business leads. By using practical strategies for each platform and sharing testimonials from satisfied customers, agents can position themselves as market leaders and establish a scalable and successful real estate business that builds a legacy.

Whether you get into the social media trenches yourself or decide to work with PropertySpark, don’t hesitate: real and sustained leads await!