PROPERTYSPARK ARTICLE

How Much Time Should Be Spent Marketing Yourself on Social Media?

Real estate agents today operate in a rapidly evolving digital landscape where social media marketing has become crucial to their overall strategy. Social media platforms allow agents to connect with clients, showcase properties, and build their personal brands. Despite being such a powerful tool, social media can waste time if you don’t budget your time well. By setting clear time limits and achievable goals, you can be sure your time on social media is always well spent. 

How Many Hours in a Work Week Should Be Spent on Social Media?

On average, dedicating around 5-10 hours per week to social media marketing should suffice for most agents. Most of this time should be dedicated to creating and posting valuable content, such as property listings, market insights, and relevant articles, that showcase your expertise and appeal to potential clients. 

This should leave you enough time to engage with your audience by responding to comments, messages, and posts from clients and growing your network of peers through connecting with other professionals on social media. Remember, consistency is key: setting aside specific weekly hours for social media, you’ll build a strong online presence that drives results and elevates your brand in the competitive real estate market.

What Are the Best Social Media Platforms For Real Estate Agents?

If you want to use your time wisely, you need to choose the platforms that support your business needs and goals. The most popular social media platforms for real estate agents usually allow you to share text, photos, and videos, making it easy to showcase your properties and connect with other people. 

Facebook

With its vast user base and versatile features, Facebook is an essential platform for real estate agents. Utilize Facebook Pages to showcase your listings, share engaging content, and interact with potential clients. Facebook’s built-in features for businesses make it faster and easier to promote yourself. Generally speaking, your time on Facebook should be spent more on interacting with people than publishing content. 

Instagram

As a visually driven platform, Instagram is perfect for showcasing stunning property images and video content. Utilize Instagram Stories to share behind-the-scenes insights, market updates, or even highlight client testimonials. Leverage the platform’s built-in features, such as Reels, IGTV, and Shopping tags, to create immersive experiences for your followers.

Make the most of your time on Instagram by creating content while you’re viewing homes. If you’re walking through a home you think is great, try going live to give your followers a virtual tour. 

LinkedIn

LinkedIn is essential for professionals in any industry. Share industry news, market analysis, and valuable insights to establish yourself as an expert in your field. Connect with other professionals and potential clients, and participate in relevant LinkedIn Groups to expand your network.

You may find yourself connecting more with other real estate professionals on LinkedIn than generating clients. That’s understandable, given the work-oriented nature of the platform. Use your time on LinkedIn as a chance to educate yourself on changes in the industry. Taking the time to learn more about real estate is always productive. 

YouTube

Did you know that YouTube is one of the most popular search engines in the world? People habitually search YouTube when they need to learn a new skill or do a deep-dive on complicated subjects. This presents a great opportunity to share your knowledge as a local real estate expert. 

It doesn’t take much time to create a lot of value on YouTube. Your videos can be as simple as you talking into the camera about real estate topics that every home buyer goes through. Your topics could be anything from the best loans for first-time buyers or tips for decorating a brand-new home. Encourage people to leave comments and use this as an opportunity to continue the conversation and turn them into a client. 

Tips For Saving Time on Social Media Marketing

Create Smarter, Not Harder

Content creation is the most time consuming aspect of social media. You can save hours by being strategic with how you create content and how you repurpose it. 

Consider using a social media management tool, such as Hootsuite or Buffer, to schedule your content in advance. By planning and scheduling posts for the entire week or month, you’ll reduce the daily time commitment and ensure consistent engagement with your audience.

Next, take advantage of cross-posting between platforms. This extends the lifespan of your content and helps it reach new eyes. 

Keep in Professional

Maintaining a clear separation between personal and professional social media accounts is not only essential for presenting a polished and professional image but also for saving time and minimizing distractions. Furthermore, having separate accounts enables you to track your marketing performance and audience engagement more accurately, providing valuable insights into the effectiveness of your social media strategy. Ultimately, the division between personal and professional accounts will enhance your productivity and enable you to focus on what truly matters—building relationships with clients and growing your real estate business.

Get Help From the Experts

Building a strong online presence doesn’t happen over night. It requires dedicated, persistent focus. By hiring a professional real estate social media marketing team like PropertySpark, you can save valuable time while simultaneously enhancing your digital footprint. PropertySpark’s proprietary social success system, backed by a full-time team of real estate marketing experts, ensures the best online growth with less effort on your part. Utilizing cutting-edge techniques, PropertySpark helps agents become a recognized brand and attract clients, streamlining their marketing efforts and enabling them to focus on closing deals and providing exceptional service.

Get More Results For Every Minute on Social Media

Social media marketing is an invaluable tool for real estate agents looking to effectively grow their business in an increasingly digital world. By investing a dedicated 5-10 hours per week on your social media marketing efforts, you’ll be able to connect with potential clients, showcase your listings, and establish yourself as an industry expert. 

Remember to focus on the most relevant platforms, plan and schedule your content in advance, and maintain separate personal and professional accounts to optimize your time and efforts. By implementing these best practices, you’ll not only save time but also create a strong, engaging online presence that sets you apart in the competitive real estate market. So, start refining your social media strategy today and watch your real estate business flourish!