PROPERTYSPARK ARTICLE

How to Effectively Market Outdoor Spaces

Hosting Friends and Family

An outdoor space is the perfect place to hold events, gather your loved ones, or entertain guests. A deck or patio in a home provides an open, non-claustrophobic space to host lunch, dinner, birthday parties, or game nights.

Those who love entertaining can imagine the joy of organizing, decorating, and preparing an outdoor home area for the perfect event or party. Young professionals, couples, and even families can see the value of having a deck or patio to unite people.

Good lighting, up-to-date appliances, and comfortable and functional furniture are essential for hosting. Therefore, pay extra attention to these areas in an outdoor space that leans on being ideal for hosting.

Family Friendly Play Area

A safe outdoor space can provide the perfect place for kids to play in fresh air and interact with nature, even if the property is in an urban or semi-urban environment. In the summer, with the A.C. constantly keeping the inside cool, it can be great for kids to spend some time in a supervised area that isn’t indoors.

Keep in mind that kid-friendly outdoor spaces include shaded areas, heat-proof building materials (that won’t burn bare feet), and that aren’t prone to splinters. Consider if the deck, porch, or patio maintains privacy or if railings are installed on higher platforms.

Furniture should also be multifunctional and easy to clean. The lighting in kid-friendly outdoor areas should be sufficient for families to play games in the evening, read together, or work on projects.

Meditation and Yoga Space

An outdoor area like a deck, porch, or patio provides the perfect opportunity for mindfulness and connection with fresh air. Meditation has proven health benefits, but many people lack time or space to engage. Exercise is also essential to maintain a healthy lifestyle, and an outdoor area is the perfect place to sneak in a 20-30-minute exercise session (or more!) during the day.

While meditation does not often require ample space, yoga and other sports such as Pilates, functional, and tai chi may require sufficient room to move around. Ensure that outdoor spaces that cater to physical activity have ample space and shade.

Fresh Air

Post-COVID, many renters and homeowners became aware of how uncomfortable it is to constantly be inside. An outdoor area provides the perfect escape from the confinement of working, cooking, cleaning, or studying inside the house.

Even if it’s just to step out for a minute to take a phone call outside, a patio, porch, or deck provides the perfect space to relax, take a deep breath, or change your environment. Spaces such as these should feel cozy, welcoming, and relaxing.

Elevated outdoor decor, plants, a vertical garden, or an outdoor artwork can make an outdoor space feel special. For future homeowners who love the appeal of taking a calm breather during a hectic day, consider how to make a space feel comfortable and cool.

Additional Considerations

Every outdoor space has particularities. When deciding how best to market a property with a patio, deck, or porch, consider the big picture and utilize all of your skills.

Uniqueness

Customers like unique and charming spaces. If the deck on a property was constructed under the expertise of a custom deck builder, be sure to explain the situation. Are the builders well known? Do other properties in the area have similar structures?

Material quality

Structures made of quality materials often look sleeker and last longer. Consider which materials were used to construct outdoor spaces. Will they last five years? Forty years? Do potential homeowners need to be concerned about rot, decay, or pests? High-quality building materials are often resistant to long-term damage.

Maintenance

Keeping up with a home is challenging. Some potential homeowners love caring for their space, while others prefer living with and working with low-maintenance materials. Know what kind of outdoor space is integrated with the home.

Accessibility

Accessibility in the home has been overlooked for far too long. While many homes, unless explicitly fitted for individuals residing there, still don’t have accessible options, builders and architects are beginning to consider accessibility. There’s still a long way to go, but if a home has accessible features, this is an excellent characteristic.

Conclusion

Everyone loves an outdoor space. But why? As much as a beautiful deck or patio can draw universal appeal, it’s crucial to remember that every type of homeowner is unique. If you want to up your game in the real estate market, don’t forget to keep an eye on the big picture and the tiny details.