PROPERTYSPARK ARTICLE

5 Ways to Use Real Estate Marketing Infographics

With intense real estate industry competition, grabbing clients’ attention is crucial. The use of infographics is one way to hook and land new clients. Clients are always searching for the best agent to help them sell their property or help them buy one.

Infographics are essential marketing tools that can improve your content marketing. If you feel that you don’t have the design skills to create your own infographic, don’t feel discouraged.

You can make professional infographics using templates from Simple Slides. With Simple Slide’s free and highly customizable infographic template, you can create an attractive infographic that would definitely land you a client.

Do real estate agents matter?

A study by the National Association of Realtors (NAR) showed that most real estate buyers prefer to go online and do a Google search for listings of properties. For real estate professionals to land clients, they must be where the clients are – online.

You miss out on several clients if you don’t have an online or digital presence. There is a need for you to create engagements and form networks online for you to land clients. The best way to do this is by creating your website, having social media accounts, and sharing infographics to entice clients to connect with you.

Four Types of Real Estate Infographics

There are several types of real estate marketing infographics, and the four types listed below are popular or commonly used infographics by real estate professionals.

1. Statistical Infographic

Real estate agents use statistical infographics to present real estate market trends from available census, MLS, and other sources. Real estate agents can access data from MLS organizations on current listings and recent sales.

The data downloaded from MLS can be encoded in a spreadsheet to calculate housing market metrics. These metrics include the median sales price, total inventory, and total sales. You can use the computed data to create a real estate infographic showing current real estate industry conditions.

2. Informational Infographic

Informational real estate marketing infographics cover a wide range of subject matter from news, listings, and tips for the home buying process. This visual illustration is an effective tool for a real estate company to cultivate customer leads.

Informational infographics help break down complex data of a particular subject into simpler and easier-to-understand information for the benefit of the clients. Hence, you can close a deal with hesitant yet potential buyers.

Some examples of informational infographics are:

• Checklist for first-time home buyers
• News affecting housing markets
• Guidelines for a successful open house
• List of recently closed properties

3. Process Infographics

A process infographic contains visual content representing certain procedures. This type of infographic usually includes a timeline breaking down a procedure step by step.

Process infographics can guide clients on the complex process of buying, selling, or renting a property. This can also provide clients with information on avoiding problems or obstacles while acquiring or selling real estate properties.

Some examples of process infographics are:

• Steps in purchasing a property
• Guidelines for appraising homes
• Process of selling a property

4. Hybrid Infographics

When creating infographics for content marketing, you are not limited to creating just one type of infographic. The best real estate marketing infographics are often hybrid infographics. Hybrid infographics are a combination of the three types of infographics mentioned above.

Hybrid infographics can have a stronger impact on potential clients because you can use statistical information supported by the right information and process. An example of a hybrid infographic would be comparing renting vs. buying a property (informational) and the cost perspective (statistical).

5. Showing the Process Flow

An infographic can be used in real estate marketing, showing them the correct procedure to acquire, sell, or rent a real estate property. A process infographic is an effective tool because it can encourage clients to consider hiring you. After all, thanks to your infographic, they now understand the whole process.

Frequently Asked Questions

1. How do you use infographics in marketing?

Using infographics for marketing helps you land potential clients who are intrigued and convinced by the information you share on your infographic. Infographics in marketing can also be used for creating a written report or sharing research.

2. What are the types of infographics used in the real estate business?

There are four common types of infographics used in real estate marketing. They are categorized as informational, statistical, procedural or process, and hybrid infographics.

Conclusion

Marketing is critical in real estate because of the strong competition in the industry. You can only push forward by making your online presence known and investing in marketing infographics.

Making real estate marketing infographics need not be complicated. You can make use of pre-made and professionally-designed templates to make infographics conveniently. Templates help make your infographic appealing and informational.