Quiana Watson, Atlanta’s real estate expert and social media influencer, shares how hard work and perseverance led her to a blossoming career in real estate.
Quiana Watson has been a real estate agent in Atlanta, Georgia for over eight years now. She graduated with a BA in Marketing from Fayetteville State University and then obtained her MBA from Strayer University. She has a proven track record of buying and selling transactions with numerous clients and is extremely passionate about this industry. Quiana believes in the “client first” philosophy and provides the best possible service to her clients. Learn more about Quiana’s experience and success story by reading her exclusive interview with PropertySpark below!
When did you start your career in real estate?
I have what I like to consider a unique circumstance when responding to this question. I received my real estate license in 2007 however a few years after receiving my license the market crashed and I began to work in Multi Family Apartment Management. I reactivated my license in 2014 and practiced real estate part time for a few years before diving back in full time. My first official full-time year was in 2016. Technically I have been licensed for over ten years, I prefer to say two years because this reflects the amount I have been practicing full time, marketing and pursuing clientele.
Please also in 2 short lines brag about yourself, if you really had to impress someone about what you do, what would you say?
In the last year, I was ranked in the top 10% by the Atlanta Realtors Association as well as ranked in the top 50 with my brokerage as it pertains to individual homes. I most recently surpassed a milestone in my career by acquiring several international clients and representing them on the purchase of their investment properties in the metro Atlanta, G.A. This has solidified my ability to negotiate and advise clients on an international level.
What inspired you to start in real estate and how did you motivate yourself to keep going?
In my early years in real estate I was motivated by my brokers. I began my career in a boutique female owned brokerage. Being surrounded by that much female empowerment motivated me to be successful. Today, I am motivated by the clients who select me to service their real estate needs. Trust me nothing motivates you more than a new client requesting your services.
Comparing your business from back then to now, what has been the main thing that allowed you to expand your business?
Then it was more about word of mouth marketing, postcards and cold calling to build your business. I’ve found that the latest technologies are enabling me to do everything I’ve always done, only much more quickly and efficiently. There are several online tools I utilize to market my business and automated systems in place to manage my current clientele. They’ve also helped me to extend the range of services I provide to my clients. I must say that social media has played a major role in growing my business.
What’s the most profitable aspect of your business, why do you think this is and how can others apply this to what they are doing?
As of right now I handle all aspects of my business myself. I answer all emails, phone calls, attend all listing appointments and home buying consultations. I typically begin my work day at 8:00 a.m. I start by posting on my social media pages then I begin to follow up with current and inquiring clients. After I respond to all the inquiries I begin to show properties, negotiate contracts, and manage my current clients. This will change very soon as I have recently developed Quiana Watson & Associates. A renowned team of licensed professionals that will be committed to delivering the best outcomes to my client’s real estate needs by offering greater flexibility with a focus on providing high quality real estate services. Daily I speak with my transaction coordinator who handles my contracts and I communicate with my colleagues about the current state of the market. I have found that by measuring the success of my business endeavours every day helps me to manage my time effectively and efficiently.
When did you realize you were successful/made it and how did you feel/celebrate?
Success is very subjective. How you measure our own success is the determining factor of your actions. I have a vast understanding of what success means to me. As I continue to evolve personally and professionally I realize that it’s going to take courage and intelligence to stay committed to achieving my goals. I am committed to making a conscious effort to embrace ambiguity and explore different avenues to accomplish my goals. I can attest that the sure way to accomplish nothing is to not do anything. I celebrate myself and my small accomplishments every day! Whether it would be new contracts, contracts terminated, new homes sold or new clients, all of this is a cause for celebration. By focusing on the positives I remain in a positive and successful state of mind.
What should other real estate entrepreneurs reading this be focusing on to expand their own business?
I feel that other real estate entrepreneurs should focus on understanding the strategic tasks needed to achieve both short- and long-term goals. My business plan is practical and breaks down the concrete actions I should take to achieve my personal goals. I highly recommend that you should begin outsourcing and creating systems as soon as you enter the business. I am in the process of outsourcing tasks and it has given me the freedom to focus on growing my business.
What do you consider the main differences between those people who have been successful in your industry and those who have failed?
Perseverance is an undeniable trait that every successful person I know in the real estate industry has. It is defined as steadfastness in doing something despite difficulty or delay in achieving success. Industry leaders realize that this business requires tons of dedication, motivation, persistence and hard work. This industry requires a passion for real estate and people. The ones that are unsuccessful have not quite figured out their true motivation for this industry. I highly suggest that real estate entrepreneurs remember to follow their passion, the success will come.
How has social media and online marketing affected your real estate business? How much more success have you had now after implementing social media and online marketing efforts?
As I reflect on what I have accomplished in my career over last year I must say that social media has played a major role in the success of my real estate business. Because of my focus on social media branding and marketing my online presence has grown significantly. My reach is become so large that I do not invest in any other types of marketing and advertising. I have a robust amount of people that contact me about my services and highly recommend my services to their friends and family. By actively engaging with my social media supporters I find that I don’t have to sell my services. My daily efforts to service my current clients are put on display for the world to see as I engage with my supporters via video on My Instagram and Facebook stories. This type of organic engagement has enriched the relationships I have with current and future clients and has played a significant role in the success of my business.
We hope you’ve learned a great deal about becoming a successful real estate agent. Make sure to reach out to Quiana Watson for a phenomenal and a one of a kind experience in buying or selling real estate in Atlanta!