Lucy Feicht, St.Louis’ very own and number one fan, shares her journey of how she became an established and recognized real estate broker.
Lucy Feicht is a native to St. Louis and loves two things more than anything, real estate and her hometown. She obtained a Bachelors degree with a double major, in Finance and Marketing from college. Lucy always knew she was going to be in real estate, it was always her goal. Today, she is the proud owner of Lou Realty Group, is an active member of local St Louis Association of Realtors and serves at the state level as a member of the Board of Directors for Missouri Association of Realtors. Lucy has also been recognized for her dedication and commitment, REALTOR® Magazine named her one of the top young agents in the country with the prestigious ’30 Under 30’ award. Learn more about Lucy’s journey by checking out her interview with PropertySpark below!
When did you start your career in real estate? Please also in 2 short lines brag about yourself, if you really had to impress someone about what you do, what would you say?
I am Lou Realty Group’s Real Estate Broker and Owner. You can say I’m made up of two important ingredients; Real Estate and St. Louis, which just happens to be my two passions. My passion for St. Louis is what makes me so excited to sell real estate; I live, work and play in the neighborhoods I sell.
I am fully engaged and committed to educating each of my clients, ensuring they are fully prepared to make a sound financial decision. Being a real estate investor myself, sellers benefit from my extensive analysis of the current market and buyers are confident in me to take the lead. I handle each sale as if it was my own while carefully understanding my clients’ goals. Skillfully marketing each property, I have it down to a science – aligning with an inspiring team & offering superior resources – the real estate transaction transcribes into an exceptional experience, which can be difficult to find in today’s industry.
What inspired you to start in real estate and how did you motivate yourself to keep going?
For me, it wasn’t so much a matter of why, it was a matter of when. Real Estate has not one time changed as my career choice since I was 18 years old. I have always been one for a plan- “If you fail to plan, plan to fail”.
I don’t love being good at something, I love being great at it. If I wasn’t great, I moved on. Selling something to someone did not come as a challenge to me at all, rather it came as second nature. Organizing and managing things came to me as a thrill. For me, the idea of real estate was a trifecta at best. I could easily sell something, perfectly manage, and continue to grow it. Knowing I was working for something for a personal goal vs. achieving it for a large company in a corporate structure didn’t thrill me. Self-affirmation did. Real estate took care of all of those interests. I knew that assisting someone with one of the largest financial decisions they would make, you could either be a hero or a villain. I wanted to be the hero.
Comparing your business from back then to now, what has been the main thing that allowed you to expand your business?
Aggressively building a brand around my name & city has had magnitude. From color palette, to logo, fonts & images, Lou Realty Group had a defined presence since before I opened the doors.
When I purchased the building where we operate, I renovated it with our color scheme & character in mind. Clients describe it as charming & mirroring us precisely. Combining this brand with potent social media presence & promotion of events at the office, allowed phenomenal growth. Creative content on Facebook, Instagram & Snapchat is a tool to keep us in the mind of our community. Over 2,000+ followers in fewer than 4 months, the brand felt like it had been recognized for years. This connection allows promotion of LRG events. We are on the check out counter of every grocery store in our niche market, we’ve aired on our local News Channels – “Show me St. Louis” segment, billboards along the highway & even inside every pizza box from a local pizza joint. Friends & family describing me with one phrase? LRG. The combination of events, physical branding & online presence provides a marketing platform, not only fun for everyone involved, but constantly growing as a result!
How do you work? (Do you wake up early, work late, communicate, what jobs do you do yourself, who do you talk to, etc.)
Early bird would certainly describe me. I am up early and beginning my morning readings for 30 minutes. I am a self-improved and business/motivational reading junkie! I am typically the most focused at this time & can absorb the most information. I communicate in a ‘matter-a fact’ manner that is always educating and positive. I feel fact is the most important; I want all of my colleagues, agents, clients and peers to have all the information they need and want. It’s important they understand, I approach my real estate business as a partnership, I want my clients to make adequate decisions because I explained & they understood.
When did you realize you were successful/made it and how did you feel/celebrate?
I still don’t feel like I made it! Remember when I said, I am a “self-improvement junkie?” I am constantly, maybe even borderline obsessed, with being better today than I was yesterday. My biggest accomplishment to date is being recognized by REALTOR® Magazine as one of the top young agents in the country with the prestigious ’30 Under 30’ award. Being recognized by Realtor Magazine in “30 under 30” has been a goal of mine since I entered the field. I didn’t feel as though I deserved it, I felt as through I had earned it. I have worked diligently to grow in this environment, and I have thrived. In just four years I have advanced from being a fresh college graduate and a new real estate agent to founding my own brokerage with what is now a team of eleven incredibly talented women. Thus far, I have exceeded my expectations, which is itself an expectation of mine. Always one to postpone celebrations in anticipation of the next big victory, I strive every day to be better than the last.
Looking back, what could you of done sooner to of got to that point quicker?
ASKED FOR HELP! Figuring it all out by yourself, re-inventing wheels that didn’t need to be, were all time consuming tasks that I took on, way too much. I had so many people & places to learn from, I wish I had capitalized on that much sooner. Although through that learning curve, I did retain quite a bit of new and old knowledge I may not have been able to discover.
What should other real estate entrepreneurs reading this be focusing on to expand their own business?
Focus on your ethics, your brand & your business. At the end of the day, all you have in real estate, is your name. Ensure it’s a name people want to work with & identify with integrity. Stay humble and know there is ALWAYS more to learn. Keep your focus on growth, never feel like you have enough – keep making calls, connecting with people, communicating and staying up to date. Never stop competing for the business because you will always have competition.
What do you consider the main differences between those people who have been successful in your industry and those who have failed?
I don’t like focusing on failure. The competition I look up to is always constantly striving to be better for their team, clients and all who support them. Putting your head down and working, I believe is the oldest trait in the book and the one that will never go away.
How has social media and online marketing affected your real estate business? How much more success have you had now after implementing social media and online marketing efforts?
Social media has been incredible to my business and brokerage. Our market sphere & generation has really grown up and grown with social media. It is platform that doesn’t come as a foreign language to us, we vibe with it. It is an outlet we get to utilize that provides us a source to stay in front of and relevant to our friends, family, clients, followers and other people in our market, city and across the world. It really is incredible and is a great tool that should be your friend, not your enemy.
We hope you’ve learnt a great deal about becoming a successful real estate agent. Make sure to reach out to Lucy Feicht for a phenomenal and a one of a kind experience in buying or selling real estate in St. Louis!