Jared Anthony, an award winning real estate professional from Houston, shares how he became an accomplished and successful real estate agent.
Jared Anthony makes sure to deliver a relaxed and smooth buying and selling experience to all of his clients. He and his team have their clients’ best interests in mind and are a dedicated group of professionals. Jared and his team offer one of the best real estate services in the Greater Houstan and Surrounding Areas. Check out Jared Anthony’s exclusive interview with PropertySpark below!
When did you start your career in real estate?
As to when I actually “started” my career in real estate, that’s debatable. The simple answer is 2013. The more interesting answer involves dramatic effect. I was an airline pilot for ExpressJet Airlines for 8 years. Prior to the airlines I was a flight instructor for 4 years out of Dallas, TX. Flash forward several years later. My last 3 years at ExpressJet, I was also assisting a local RE/MAX franchise with marketing. I was around the business and started to develop a passion for real estate, which turned into an affair with real estate. I was cheating on my airline career with real estate. Then I knew, real estate was for me.
I was driving back to Texas after my Sister’s wedding, in June of 2013. I was frustrated with a lot of things; my then present, my then past and no current or foreseeable passion for the airline pilot career. I had missed out on so many opportunities to be at family events. Sure, I was able to experience them online, but it wasn’t the same as being there. Real estate is demanding, however, now I have the opportunity to seize those moments with my family in real life.
On the return trip to Texas, I wrote a very simple, yet respectful, letter of resignation to the airline. On that same 6-hour drive from Lawton, Oklahoma to Houston, Texas, I enrolled in real estate courses and never looked back. That moment was the beginning, June 23, 2013.
Comparing your business from back then to now, what has been the main thing that allowed you to expand your business?
I’ll answer the second part of that question first. I don’t really think about how my business has expanded, rather, I compare how I develop new relationships now compared to how I did in the beginning. What has expanded is the people who have become more than clients and colleagues, but friends. The same is true with any other realtor, or person in general. I’m a human, I have my ups and I have my downs. Learning how to read people and respond to their needs is key in business growth. People drive the economy/business. Once I understand the client, I can respond to their needs much more effectively and provide them exceptional service, and as a result, my business continues to expand.
I left a career with steady income and entered the world of, “I hope this closes this month.” It rocks your world when you’ve been trained and fed a guaranteed paycheck every 2 weeks.
I’ve also learned you can’t worry about the money. You can’t worry period. Our brains are program to produce an outcome based on our thoughts and our emotions. It’s hard to not worry about money and when the next closing is coming in. That’s why you sink yourself into an environment and be around people that emulate who and what you want to become. As a Gay, Pentecostal, former Mortician (true story as I have the bachelor’s degree to prove it) and former Pilot, I quote to you all Proverbs 27:17, “As iron sharpens iron, so one person sharpens another.” It’s just that simple. If you surround yourself with successful people, that have a positive outlook on life, their good vibes and habits will eventually bleed over to you. I’ve learned to shut down fear and refocus on positivity and exceeding goals. It’s a daily battle, but once I recognized the truth to this, I made an change in my thinking and as a result, so did my business and relationships.
My business is where it is today because I’m a risk taker. I’m one of those people who are always willing to try anything once. I can’t afford to not try. Trying is free. Not trying can cost a lot more. Hey, if you fail, hopefully you walk away with a lesson learned and keep it rolling.
What are the most profitable aspects of your business, why do you think this is and how can others apply this to what they’re doing?
Finding the right people to be around. That is the single most profitable aspect of my business. It’s not who you know, it who you get to know that matters. People will fail in this business if they don’t come with an attitude of gratitude.
The industry’s professionals will be replaced with the “Smart-Homes” and crazy things like AI (Artificial Intelligence) devices that can sell a home without or with very little human involvement in the process. The old-school processes of being a Realtor are out the window. In today’s society, people would rather talk to a machine rather than a person. The machine isn’t going to spout out a loads of crap. Look at what’s happening in the car business. One word: “Carvana”. Now, you can’t sit there and tell me that real estate won’t become a vending machine for houses like Carvana has become for cars. It is possible and it’s already happening, for example, Amazon’s “Alexa” & “GoogleAssistant”. They can already do open houses, essential, with minimal human interaction, trust me, I’ve tested several Alexa Real Estate apps. Check out Talk to the House on Amazon/Alexa. There are already some Brokers that offer, “Tour This Home on Your Own,” without an agent.
The question then becomes, “How do we compete against Alexa?” You beat it by providing services and solutions that would not otherwise be available through the AmazonNow App and the like. My most valued aspect is that a client can reach me at 2PM or 2AM. My clients and leads get a reply within minutes. Test me: 832-570-5726. It’s the human touch and providing value that no machine can offer
Realtors who enjoy the highs and thrive through the lows are those who create a bond with not only their clients and former clients, but their current and former leads. True story, I call once a week on former leads. They’re on Post-It-Notes and random pieces of paper. I have them in a special file. When things slow down or I find myself slipping into the real estate “funk”, I pull that file out and I start to call and text. I call to see how they’re doing, what’s happening in their lives. I genuinely care about connecting with clients on their level. When I take the attention off of me and place my attention on them and how they are, that’s when my business shines.
How Do You Work: (Do you wake up early, work late, communicate, what jobs do you do yourself, who do you talk to etc)?
Whether working with a buyer or a seller, I put myself in their position. I truly work in a way to first, build a relationship with my clients and prospects. I provide quality service that is proven in the value my clients receive.
To break it down for you, here’s how I work. I answer my phone, consistently. It blows my mind how many agents don’t answer their phone or voicemail boxes are full and unable to leave a message. If I’m not able to take their call, I text them immediately so that my clients know I’ve personally seen their call/text, and that I will respond as soon as possible. I work selflessly, at times to a fault. I am up before the chickens and am usually the last one to leave the office. I have dinner and then go back to work for another hour or 2. I’m honest with my clients. I speak to them direct and to the point, with facts, no fluff. My clients know the first time they talk to me, I’m a straight shooter and most appreciate that. I don’t take “No.” I will find a way to get a client approved and the deal closed. I am a hands-on business professional. I leave very little for anyone else to do. This is my business, and it’s my responsibility to make sure the job is done. I am aggressive in my communication with partners such as lenders and title companies. I don’t wait for them to get back to me, I stay on top of my files very effectively.
When did you realize you were successful/made it and how did you feel/celebrate?
I wouldn’t say, “I’ve made it.” Doing so would mean there’s nothing next for me. I don’t plan on ever making it. I do plan on achieving and re-achieving many more times. I am very “proud” of where I am, but I am not content, never will be. After a big closing, I go right back to the office and get back to work on my next project.
Looking back, what could you have done sooner to get to that point quicker?
I wish I would have employed a clean, organized database and CRM with automation to help me stay in contact with former clients. Sure, I friend them on Facebook, but it’s not the same. I’m now going back through all of my closed transactions and reorganizing my CRM software to do a better just of reminding me to stay top of mind to my clients. I’m also always looking for new tools to stay on the frontline of the ever-evolving real estate tech.
What should other real estate entrepreneurs reading this be focusing on to expand their own business?
The number one thing is to constantly reach out to former clients. Send birthday cards, drip campaigns anything that keeps your name in their face. Spend a day or two a month calling past clients just to say hi and ask if there’s anything they need. Genuinely care. Last, put yourself out there, everywhere. My business cards are on me always and I also have pens with my info on them. I hand them out to the checkers at the grocery stores, I leave pens at restaurants, waiters are always losing pens. I send my airline buddies tons of pens. Passengers are constantly asking to “borrow” a pen, and most are never returned. This literally happened. A dude called me from my number that was on one of my marketing pens. He found the pen on the sidewalk and loved the way it wrote. The call wasn’t about real estate, at first. He said, “Where did you get these pens? I need these for my business.” I sent him the information and saved his number. I made a note on my calendar to call him 2 weeks later. I made that call and now have him and 2 new referrals from a pen that someone randomly dropped on the sidewalk. I also like to trade out the bank pens when I go through the teller line. That’s the most fun for me. Get creative and push yourself to be more assertive with your brand and letting people know who you are and what you do.
What do you consider the main differences between those people who have been successful in your industry and those who have failed?
Consistency. Those who aren’t motivated by money, seriously, let’s get real, aren’t going to make it. I’m not doing this as a hobby, I’m doing it because I like to eat, and I like nice things. If you aren’t motivated by the outcome of closing a deal and dropping a fat check in your account, you start to waiver in your daily tasks that require consistency. There’s also the extreme satisfaction of overcoming obstacles and closing really tough deals. I love taking on a challenge that other agents walk away from. I turn no one down. I have no minimum price point, and I take on leases. People think this job is easy money. Look how many licensees are active. Reality hits when you’re 100% commission. It would easier to go back to a 9-5PM. I just don’t find it rewarding. For those who love a good challenge and want to succeed in this business, keep doing what you know you need to be doing. It will pay off.
How has social media and online marketing affected your real estate business? How much more success have you had now after implementing social media and online marketing efforts?
Social media has been EVERYTHING for me. I was transferred by the airline to Houston after being based in several other cities over my airline career. I never really got close with anyone in those cities, Houston included. What I moved to Houston, I knew very few people and had zero referral business. How do you go into the real estate business in a new town with few to very little contacts? I used the heck out of social media. Again, I was and still to this day am consistent with my social media practices. I am also highly critical of what is posted to my accounts. I am so sick of seeing listing and open houses, and so is everyone else. If it’s working for you, great. I don’t see that beneficial to growing my personal business. I am an out-of-the box thinker. I do crazy things to get notice. I used a radio show that I was on in Houston on iHeartRadio; I worked everything I could to standout and be different, and I stopped caring what people thought of me.
I left the big-box Brokers, and there were a couple of them I was with, because they want everyone to comply with their branding. All their agents look the same; same cards, signs, websites, “protect the brand!” That may work for some agents, actually, a majority of agents, and that’s okay for them. I’m now with a firm, Pogi Realty, that thrives on letting each agent create their own image and brand. I am encouraged to be me. We’ve had some of the craziest brainstorming sessions. There’s a lot in the works in the coming months that I’m very excited about.
My friends have nicknamed me, no joke, “Media Whore.” I’m okay with that. I’m thinking about putting it on my business cards. Sometimes you have to whore yourself out to get noticed. It’s worked and continues to work for me. I will continue to be consistently whoring myself out until the day I retire, which I love what I do, so I doubt that day will never come.
Our goal is to introduce you to the real estate leaders in North America. We hope this article has helped you to become a successful real estate agent and top producing real estate professional in your market. We invite you to reach out to Jared Anthony for an exceptional experience in buying or selling real estate in Houston!