PROPERTYSPARK INTERVIEWS: Kristen Riffle, Real Estate Agent
Innovator and trendsetter in Luxury Home Sales.
Las Vegas , NV
What inspired you to start in real estate and how did you motivate yourself to keep going?
I I was inspired in my early 20’s to get into real estate because of my love of studying the market on a macro and micro level. My never give up attitude has been what has kept me in the game for the long haul.
Comparing your business from back then to now, what has been the main thing that allowed you to expand your business?
My understanding of how marketing and technology has expanded to a new level.
What’s the most profitable aspect of your business, why do you think this is and how can others apply this to what they are doing?
Besides my deep understanding of the market. I will outwork anybody. When my clients call they get me on the phone and not an assistant. I’m very hands on.
When did you realize you were successful/made it and how did you feel/celebrate?
Invest in myself further.
Looking back, what could you have done sooner to get to that point quicker?
Release fear. Once that is gone there is no stopping anyone.
What should other real estate entrepreneurs reading this be focusing on to expand their own business?
Market your brand to your strengths.
How has social media and online marketing affected your real estate business? How much more success have you had now after implementing social media and online marketing efforts?
It’s everything. It’s a new world and if you don’t adapt you will be left behind. I attribute 75% of my success to social media.
How did you build your team?
My team members are as hungry as I am. They have that urge to always be better.
How did you become a good leader?
Did You Experience Failures? If So, What Did You Learn From Them?
Yes absolutely. I am grateful for all my losses. They all made me better, stronger, smarter. I always embrace the pain.
What do you consider the main differences between those people who have been successful in your industry and those who have failed?
Giving up when they hit the valley of despair.
What’s Your Approach To Marketing?
Give people value, be authentic.
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