PropertySpark’s auto-reply feature is a valuable tool that will allow you to directly reach out to leads that have commented on promoted posts.
Use Your Auto-Reply to Find Interested Leads
When you set-up an auto-reply on a Property Campaign, we will automatically send the text to all Facebook users that comment on your post. When the user responds to this message, you will then be able to communicate to them directly through your Facebook Page.
Considering this, you will want to draft an auto-reply that will encourage Facebook users to easily respond so that you can engage them in dialogue. One way to do this effectively is to include a clear call-to-action that warrants a simple and obvious response from users. For example:
Thank you for your interest in 123 Sunset Lane. If you would like to learn more details about the property, please respond with 'INFO'.
Once you receive a response from the individual, you will be able to reach out directly to provide them with more details about the property.
In order to ensure you do not miss out on any leads, we encourage you to regularly monitor your Facebook Page page, either through your web browser or the Facebook Pages app.
Setting Up Your Auto-Reply to Gather Website Visits or Contact Information
If you do not use your Facebook Page regularly, you can also use the Auto-Reply feature to redirect users to your property landing page or contact source.
Thank you for your interest in 123 Sunset Lane. To learn more about this property, here is a link to the website with more information: [Link to Property Landing Page].
We do not recommend this use of the feature because it often results in the loss of a lead if users do not respond or reach out to you directly.