PROPERTYSPARK ARTICLE

Building a Powerful Online Presence for Real Estate Agents

Create a Website Showcasing your Expertise

The first step to building a powerful online presence is to create a website in which clients and customers can learn more about you. This is the place where they can find out more about your pricing, services, and contact information, as well as your previous real estate sales, your experience, and more. In short, we can use the website as a portfolio.

However, it’s not just about creating a simple site. We want to build something that can attract clients and retain them as well. It needs to be professional, but eye-catching too.

Fortunately, drag-and-drop website builders have made this process so much easier. Even if you have no IT/tech-related experience, these tools provide you with the ability to design your website just by dragging and dropping various elements (text, images, video, etc.).

Search Engine Optimization is a Must

While social media can be used to redirect your audience to your website, we need another source of clicks and that source is search engines. So, to improve the visibility of your site on search engines, you will need to work on the following:

• Keyword Research: finding and then naturally incorporating keywords is a necessity when aiming for SEO. Fortunately, there are tons of tools for keywords like Google Keyword Planner or Ahrefs to help you find keywords that relate to clients looking for real estate agents.
• On-Page SEO: this refers to optimizing certain sections of your website. Usually, this means you will need to implement keywords to your meta titles, and descriptions, as well as using header tags and use keywords in the headings as well. This can be a huge boost in SEO ranking.
• UI Optimizations: for the best user experience, you want quick loading times, intuitive web design, and clear instructions. The best way to improve page loading times is by cutting down on image/video size, as well as using fast hosting services.

Increase Social Media Presence

The biggest factor when it comes to building an online presence is social media. Twitter, Instagram, Facebook, LinkedIn, and other similar platforms provide you with many ways you can share content, ads, and ways to talk with your audience as well. The audience from these platforms can turn into real customers, hence the importance of social media.

However, to grow your online presence, you will need to grow your audience as well. The best way to do that is by staying consistent with your posting, as well as ensuring that your content is high-quality and unique.

In terms of content, you can focus on sharing catchy shorts related to real estate, informative posts, and blog posts coming from your own website. Of course, don’t forget to link your website in your bio as well. This will direct a large number of your audience to your website.

Maintain a Responsive and Engaging Social Media Presence

People nowadays appreciate brands that have a down-to-earth approach and are open to communication rather than avoiding personal messages and redirecting everything to chatbots. So, if you truly want to leave a positive impression as a real estate agent, try to be as responsive and engaging as you can through your social media accounts.

Answer their questions, be honest, be open about your pricing, and link them to actual sources, as well as your website for any useful information. This is what will build your credibility and trust.

Reviews Can Be a Huge Boost to Your Online Reputation

Another way to get a significant reputation boost is through reviews. Reviews can significantly impact people’s decision on which professional to hire.

Many platforms (like Google or Facebook) already offer rating/review systems for customers, however, adding a review system to your website can be that extra boost in rep you are looking for. Alternatively, you can embed Google reviews directly to your website.

Real testimonials have an even stronger impact when it comes to building credibility and trust with new customers. The easiest way to get testimonials is just by asking your clients. To make it easier for your clients, you can create a form/template with points they can follow. Video testimonials can be even more impactful as they’re seen as very honest, so don’t be afraid to ask for videos as well!

Track Social Media Metrics to Strengthen Your Online Presence

We mentioned multiple times just how important social media is for any brand, as well as real estate agents, which is why we also recommend utilizing analytics.

Tracking social media metrics can help you set goals and objectives, as well as achieve them. Without setting objectives, your growth will be hindered which will affect your ultimate goal of building a powerful online presence.

The way metrics help is by showing your reach, engagement rate, clicks, conversations, and other important information which can give you an insight into your audience. By understanding their interests and behavior, you can then adjust your goals and marketing strategy to improve the impact of your content.

Final Thoughts

Building a strong online presence as a real estate agent might seem like a daunting task at first. However, with so many tools out there, building websites, optimizing SEO, or tracking social media analytics is much easier.

We hope this article can serve you as a guide to reach your goals when it comes to online presence which will in turn bring you more clients and with that, success.